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Five Star PR | Profile

Five Star PR was established in 2000 and is headed by the managing director, Nicole Lenoir-Jourdan.

Five Star PR employs Carla Webb, Maria Pena and on a casual basis three senior consultants each of who have approximately 15 years experience or more in public relations.

Five Star PR is a boutique public relations agency located in Sydney where the majority of Australian media are located.

Five Star PR specializes in travel PR and has obtained outstanding results for all travel clients. As you will see from the Managing Director’s profile, Five Star PR has unrivalled contacts in the media with the MD, Nicole Lenoir-Jourdan also working as a journalist for a number of publications. This means Nicole not only has excellent contacts but understands what the media wants and what angles will excite them when pitching a story idea.

Nicole has over fifteen years writing and communications experience. Her PR experience includes roles of over ten years in the travel industry with Malaysia Airlines (Public Relations Manager Australia and New Zealand for four years) and Countrylink State Rail (Public Relations Manager). She has also specialised in the fields of government public relations and sports marketing. In 2000, Nicole was a joint media manager of the Olympic Torch Relay Media Centre.

Nicole has been elected as the Associates’ representative on the Australian Society of Travel Writers for three consecutive years and nominated as Communicator of the Year for five consecutive years. She holds a BA (Communications) with majors in Public Relations, Professional Writing and Literary Studies as well as a Graduate Diploma in Marketing Management and a Post Graduate Diploma in Literature. She has also studied French, German and Italian at university has undertaken one year of a degree course in Mandarin - written and spoken with distinction at Macquarie University.

She has worked as a journalist and continues to freelance for a number of magazines. She is a contributor to Luxury Travel which she helped the publishers put together. She began Countrylink’s on board magazine, Escape, has held the position of Travel Editor Elle Cuisine, Australian correspondent for New Zealand’s Intravel magazine and has written for a variety of publications including the Peak (Singapore), Oyster, Luxury Travel, the Daily Telegraph and Local Government Focus. She is currently the Director of Travel and Promotions at Australian Table Magazine. She is also a columnist in Australia’s largest circulation newspaper The Sunday Telegraph, the Daily Telegraph and to AFTA Traveller magazine. Nicole is also the travel editor of Yen magazine.

Nicole has been published in an anthology of train travel stories, 'Off the Rails' published by Harper Collins and a children’s cook book, 'The Wonderful Wizard of Borneo’s magic recipe spells', published by Lansdowne Macquarie.